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To Create a Lead Capture Page that is eye catching and effective is the goal of every person or business with a product or service to sell online. Often referred to as ‘Squeeze Pages’, Lead Capture Pages do just what they say; they capture pertinent information from the viewer that then becomes a lead for future marketing.
Getting the page right can be tricky of you are new to internet marketing. So let’s take a look at what is important.
Create a very attractive headline, it needs to get people’s attention. For example: Learn How To Become A Millionaire While You Sleep. Or: Become Thinner While You Sleep. Both examples would get most people a little curious and make them want to read a little more.
Follow your great headline with a bit about you and who you are. What you are trying to do here is show them you are an authority in your field and tell them why they should listen to you. A great way to get your point across and get face to face with people is with a direct video. This is by far the best way to communicate to your audience. It shows your sincerity and gives them an opportunity to make a much more informed decision.
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Then you must give them a ’sneak preview’ of what they will get if they buy your product or ‘opt-in’ to find out more information. The preview should include a little of the information you want to sell them, just not so much that they don’t feel like they need to buy it. You may want to include a few questions that they can get the answer to – if they opt-in. For example, “What are the secrets that millionaires don’t want you to know?’ Or, ‘What is the one food that will melt your fat fast?’ These types of questions give the viewer information on what they will get without actually giving away any answers.
The next part is the most important on the page. Creating your “call to action” This is where you gather the information; make it clear what they will get if they add their details to the “opt in” box. Make sure you don’t ask for too much information as this can put people off in this day and age.
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First name and email is usually enough and will enable you to make contact with the user. Make sure you have a privacy policy clearly visible that shows how you intend to use their information.
It is important to get your capture page right first time. If you are yet to gain the experience in creating a great page when I would recommend using a professional until you are happy with your own work.
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