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Internet marketers or online businesses often use a squeeze page, which is a landing page to invite visitors to sign in to access products or further information. In exchange of his contact details, the visitor is granted access to another website or page, and in the process has become a ‘lead’ or potential buyer.
Various elements can influence whether your visitors convert into leads; however using a video in a squeeze page has statistically shown to positively affect conversion rates. The written content and design of your website may of course influence your visitor’s response, but a video also offers 2 additional benefits:
1. It makes your page ’sticky’, which means that it retains your visitor’s attention and
2. It builds trust, by showing that you are a real person and revealing your character.
Below is the video from my YourNetBiz website:
Here are some guidelines on what to say in your squeeze page video to ensure that you connect with your visitors and optimize lead generation:
1. Confirm with your visitor that he is at the right place by addressing their need or situation.
In order to do this, you must identify who is visiting your site and who you wish to target (your niche market). Tell your visitor that you know something about them, what they are looking for or how they are feeling. Use tact though, avoid blunt assumptions (after all you do not ‘know’ them). Use ‘maybe’ and ‘probably’ or a question format to encourage your visitors to identify for themselves how they relate to you and what you have to offer. For example: “Are you tired of…?”, “Do you need…”, “Do you wish you could…?”,”You are probably looking for…”.
2. Introduce your personal story.
Now your visitor is ready to hear from you and truly connect with your story. Be brief! Use one or two sentences to describe your situation, feelings or struggles before you found your solution.
3. Introduce your solution.
Now that you have given your visitor a sense of who you are and how they might relate to you, you can now tell them about your solution. Provide some general information about your product or opportunity, but remember that you want your visitor to sign in to obtain all the information, so keep it short and intriguing.
4. Conclude your personal story.
What is your situation now? How did the solution help you achieve your goals? How did the product or opportunity change the way you live, work or play? What are the benefits (e.g. “I received a great discount”, “This product helped me double my sales”, “I make a great income”, “I saved money”, etc)? Remember to discuss the benefits that you know will resonate with your niche market.
5. Call to action (entering their details) and what’s in it for them.
Tell your visitor what you want him to do (i.e. sign in), and what he will receive if he does. Make sure you offer something valuable to your visitor; a free report, a phone call, more information and resources, a special discount or offer, etc. Use words that give some urgency, such as ‘now’, ‘right away, ‘today’ or ‘instantly’.
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I also have 8 final tips on creating the perfect video:
1. Use quality audio and video resolution, and reduce background noise.
2. Choose a setting that is consistent with what you are selling (e.g. in your home office if you have a home business, at a marina for boat services, at the beach to demonstrate your lifestyle, or just on a plain background if you want to focus on your message, etc.). Have a tidy and non-distracting background.
3. Smile! Be pleasant, welcoming and animated. Dress to convey the right image, be yourself, and make a little effort!
4. Keep it short and sweet. 1-3 minutes is ideal.
5. Edit your video to have smooth transitions between screens if applicable. Use fade in and out or other transition effects for a professional feel, but don’t overwhelm or distract the viewer with too many special effects.
6. Include a screen at the end with your contact details or website address. You can write your call to action here as well, and use a motivating soundtrack while your are displaying written text.
7. Have you video on auto-start. Your message will start instantly and your visitor will be drawn to watch your video.
8. Have your opt-in box near your video, so that it is handy after you have given your call to action.
Click here to find out about a Home Business Opportunity with a true path to financial freedom and personal growth. Start your own business and be guided by a group of successful entrepreneurs in learning and applying all strategies to run a profitable home based business.
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